Humorous Advertisements sometimes manage to gain popularity with the masses very easily. Its the timing, the presentation, the metaphoric nature of the Advertisement and sometimes just the sarcasm that makes people crack up.
However there are few Ads which manage to impress the audience as well as the critics.
Here are 3 examples of such award winning Ads-
On watching any of the above Advertisement, we notice some common aspects like-
1. The Ads never lose the basic essence of highlighting the features of their product through the tool of humor.
2. The tool of humor is strictly limited to presenting the product in concern and care is taken that no one in particular in our Indian society is targeted in doing so.
3. The third and most important, the aspect of humor does not overpower the product for which the advertisement is being made.
This is the most important point because the job of an advertiser is to ensure the brand and product recall and not just make a memorable Advertisement. If the potential consumer is impressed with the humor in Ad and remembers the Ad for the sense of humor but fails to recall the product for which the Ad was made, then the advertiser and the advertisement have failed.
Most of the times the advertisers get so engrossed in making the advertisement so catchy that they fail to realize that the main goal of an Ad is to ensure the ultimate sale of the product.
It is very difficult to make people laugh without offending anyone's sensibilities and at the same time successfully manage to ensure the product and brand recall.
Humor if used correctly only then can benefit the product. In case of negligence or by getting carried away in the excitement of being humorous and making people laugh, the product sales and the marketing and advertising strategy can be at a risk of failing miserably.
Source of Videos- YouTube
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