One of my personal favourite recent humourous ad is the Imperial Blue Cassete and Cd's Ad. It basically plays around the line ' Men will be men'
The ad shows a man who is at the parking place. He goes near a fancy car and just shoo's away some local man wiling away his time near the car. Few attractive girls notice this man with his fancy car and this makes the man happy and boosts his ego as well. However as soon as the girls leave, we see the man goes to another small normal car where the same local man is wiling away his time, yet again he shoo's him away....and we get to know that this small car is the actual car of the man and he just pretended that the fancy car belonged to him in order to get attention from the women. The ad ends with the tag line 'Men will be men'
The background music is some old classic hindi ghazal. This makes the ad even more interesting and humorous and the use of old song in the background also is symbolic of that men have always been this way since ages.
Here we see that the product itself is not shown in a humorous way but the trait of the product and a brand feature is being presented in a humorous way.The humor creates an instant connect with the audience
This ad in my opinion is a perfect example of using subtle humor to convey the brand image and yet not overshadow the product.
The ad shows a man who is at the parking place. He goes near a fancy car and just shoo's away some local man wiling away his time near the car. Few attractive girls notice this man with his fancy car and this makes the man happy and boosts his ego as well. However as soon as the girls leave, we see the man goes to another small normal car where the same local man is wiling away his time, yet again he shoo's him away....and we get to know that this small car is the actual car of the man and he just pretended that the fancy car belonged to him in order to get attention from the women. The ad ends with the tag line 'Men will be men'
The background music is some old classic hindi ghazal. This makes the ad even more interesting and humorous and the use of old song in the background also is symbolic of that men have always been this way since ages.
Here we see that the product itself is not shown in a humorous way but the trait of the product and a brand feature is being presented in a humorous way.The humor creates an instant connect with the audience
This ad in my opinion is a perfect example of using subtle humor to convey the brand image and yet not overshadow the product.
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