in 1991, with the introduction of Globalization, Privatization and Liberalization in India, a lot of this changed. Many foreign companies started investing in India. This opened up many avenues for the world of media as well. Indian audience was introduced to Private Satellite Television and since then there has been no looking back. Today India has innumerable television channels.
With the Indian Audience being subjected to a lot of content from other countries especially the west, the concept of 'westernization' came into the picture. People in India started viewing Art, Cinema, Creativity in a much more broader perspective.
This had its influence on the sense of humor of people as well. People gradually started enjoying sarcasm in humor. They started laughing at jokes which had pun intended.
Thus with time, many ads also started being made keeping the changing sense of humor of people in mind. Few Ads are humorous in a very subtle yet clever way depicting the changing Culture in India and how people in India have started accepting. The humor is very subtle and not in your face kind of humor. But this is what makes these ads appealing to the classes.In my opinion, most of these Ads are targeted towards the classes and not the masses. And thus they enjoy the sense of humor in it.
One of the example is the Fast Track Ad-
SOURCE OF VIDEO- YOU TUBE
With the Indian Audience being subjected to a lot of content from other countries especially the west, the concept of 'westernization' came into the picture. People in India started viewing Art, Cinema, Creativity in a much more broader perspective.
This had its influence on the sense of humor of people as well. People gradually started enjoying sarcasm in humor. They started laughing at jokes which had pun intended.
Thus with time, many ads also started being made keeping the changing sense of humor of people in mind. Few Ads are humorous in a very subtle yet clever way depicting the changing Culture in India and how people in India have started accepting. The humor is very subtle and not in your face kind of humor. But this is what makes these ads appealing to the classes.In my opinion, most of these Ads are targeted towards the classes and not the masses. And thus they enjoy the sense of humor in it.
One of the example is the Fast Track Ad-
This Ad exactly depicts all points mentioned above. This product is targeted toward the youth and the tool of humor and the casual nature of the Ad immediately makes the youth develop a connect with this Ad.
Not just the youth but also parents in urban cities laugh looking at this Ad. They connect with it because they feel the change in the youth since their young times and they can relate the generation of their children with such Ads. The change of the culture in India when shown in a light humorous way shows how comfortable we are with this change that has taken place and how we have gracefully accepted it.
SOURCE OF VIDEO- YOU TUBE
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