The previous blog was a critique on a popular ad of Imperial Blue Cassete n Cd's.
Few years back imperial Blue had come up with another adverisement playing around the same tag line ' Men will be men'
The ad had a man talking to his friend about the place he had gone for dinner with his wife last night. However he is unable to recollect the name of the restaurant. So he turns to ask his wife( who is working in the background) about the name of the place....however to the audience's surprise he cant even recollect his wife's name and he tries recollecting her name by giving clues to his friend like ' Its a flower', ' It has a sweet fragrance', ' It has thorns' and when the friend guesses it right- ' Rose', he calls out to his wife saying '"Rose Darling....."
This is followed by the tagline ' Men will be Men'
From this ad and the ad mentioned in the previos blog we get to know the advertising strategy. Since advertising alchohol is not allowed, the adverisers have very cleverly used the tool of advertising for the Imperial Blue brand and the product being ' Cassete and Cd's' and not Alchohol.
Surrogate advertising has the intention of increasing the brand recall and it focusses less on the product.
When humor is used in surrogate advertising it has a powerful effect on the brand recall.
Its a clever and effective way of surrogate adverising.
Humor has always been one of the most popular tools of advertising and it is definately beneficial for surrogate advertising as well.
Few years back imperial Blue had come up with another adverisement playing around the same tag line ' Men will be men'
The ad had a man talking to his friend about the place he had gone for dinner with his wife last night. However he is unable to recollect the name of the restaurant. So he turns to ask his wife( who is working in the background) about the name of the place....however to the audience's surprise he cant even recollect his wife's name and he tries recollecting her name by giving clues to his friend like ' Its a flower', ' It has a sweet fragrance', ' It has thorns' and when the friend guesses it right- ' Rose', he calls out to his wife saying '"Rose Darling....."
This is followed by the tagline ' Men will be Men'
From this ad and the ad mentioned in the previos blog we get to know the advertising strategy. Since advertising alchohol is not allowed, the adverisers have very cleverly used the tool of advertising for the Imperial Blue brand and the product being ' Cassete and Cd's' and not Alchohol.
Surrogate advertising has the intention of increasing the brand recall and it focusses less on the product.
When humor is used in surrogate advertising it has a powerful effect on the brand recall.
Its a clever and effective way of surrogate adverising.
Humor has always been one of the most popular tools of advertising and it is definately beneficial for surrogate advertising as well.
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