Many Advertisers just create a single funny Advertisement to attract the consumers.
Such Ads draw the consumer's attention towards the product and the brand but it rarely has a long lasting effect. The advertisement is soon forgotten and so is the product and brand being advertised.
However there have been few brands and products who have successfully created the entire Ad campaign which is hilarious and hence effective.
One of such campaigns in my opinion is the Vodafone Zoo Zoo Campaign of the fictional zoo zoo characters. Its a brilliant campaign. It does not mock anybody, it does not offend anybody; it simply makes people laugh and entertains them and attracts the consumers towards vodafone.
The zoo zoo campaign had a series of back to back Ads. The zoo zoo's are fictional white characters who highlight various plans of vodafone through the small story that they depict during the Ad. The most amazing part is that they speak their own language and thus it has a global appeal.
Its a very cleverly initiated campaign and as a media student, I can learn so much from it about not just advertising but also the ways of communication.
The humor in it is subtle and catchy and has no sarcasm. Its pure humor and entertains and attracts people of all age groups and economic backgrounds to use vodafone connection.
Here is a link of the vodafone zoo zoo Ads of the campaign.
The best part is that this campaign was not just restricted to television commercials but the vodafone customer care outlets that are situated across the city had in-store zoo zoo branding. Now that is what I call dedicated efforts to entertain and attract potential and existing consumers.
These Ads surely bought a smile on everyone's face and made everyone right from a child to an old man laugh with joy.
SOURCE OF VIDEO- YOU TUBE
Such Ads draw the consumer's attention towards the product and the brand but it rarely has a long lasting effect. The advertisement is soon forgotten and so is the product and brand being advertised.
However there have been few brands and products who have successfully created the entire Ad campaign which is hilarious and hence effective.
One of such campaigns in my opinion is the Vodafone Zoo Zoo Campaign of the fictional zoo zoo characters. Its a brilliant campaign. It does not mock anybody, it does not offend anybody; it simply makes people laugh and entertains them and attracts the consumers towards vodafone.
The zoo zoo campaign had a series of back to back Ads. The zoo zoo's are fictional white characters who highlight various plans of vodafone through the small story that they depict during the Ad. The most amazing part is that they speak their own language and thus it has a global appeal.
Its a very cleverly initiated campaign and as a media student, I can learn so much from it about not just advertising but also the ways of communication.
The humor in it is subtle and catchy and has no sarcasm. Its pure humor and entertains and attracts people of all age groups and economic backgrounds to use vodafone connection.
Here is a link of the vodafone zoo zoo Ads of the campaign.
The best part is that this campaign was not just restricted to television commercials but the vodafone customer care outlets that are situated across the city had in-store zoo zoo branding. Now that is what I call dedicated efforts to entertain and attract potential and existing consumers.
These Ads surely bought a smile on everyone's face and made everyone right from a child to an old man laugh with joy.
SOURCE OF VIDEO- YOU TUBE
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