Humor in Changing Times....

in 1991, with the introduction of Globalization, Privatization and Liberalization in India, a lot of this changed. Many foreign companies started investing in India. This opened up many avenues for the world of media as well. Indian audience was introduced to Private Satellite Television and since then there has been no looking back. Today India has innumerable television channels.

With the Indian Audience being subjected to a lot of content from other countries especially the west, the concept of 'westernization'  came into the picture. People in India started viewing Art, Cinema, Creativity in a much more broader perspective.

This had its influence on the sense of humor of people as well. People gradually started enjoying sarcasm in humor. They started laughing at jokes which had pun intended.

Thus with time, many ads also started being made keeping the changing sense of humor of people in mind. Few Ads are humorous in a very subtle yet clever way depicting the changing Culture in India and how people in India have started accepting. The humor is very subtle and not in your face kind of humor. But this is what makes these ads appealing to the classes.In my opinion, most of these Ads are targeted towards the classes and not the masses. And thus they enjoy  the sense of humor in it.

One of the example is the Fast Track Ad-

This Ad exactly depicts all points mentioned above. This product is targeted toward the youth and the tool of humor and the casual nature of the Ad immediately makes the youth develop a connect with this Ad. 

Not just the youth but also parents in urban cities laugh looking at this Ad. They connect with it because they feel the change in the youth since their young times and they can relate the generation of their children with such Ads. The change of the culture in India when shown in a light humorous way shows how comfortable we are with this change that has taken place and how we have gracefully accepted it.

SOURCE OF VIDEO- YOU TUBE

The Comedy Campaign

Many Advertisers just create a single funny Advertisement to attract the consumers.
 Such Ads draw the consumer's attention towards the product and the brand but it rarely has a long lasting effect. The advertisement is soon forgotten and so is the product and brand being advertised.

However there have been few brands and products who have successfully created the entire Ad campaign which is hilarious and hence effective.

One of such campaigns in my opinion is the Vodafone Zoo Zoo Campaign of the fictional zoo zoo characters. Its a brilliant campaign. It does not mock anybody, it does not offend anybody; it simply makes people laugh and entertains them and attracts the consumers towards vodafone.

The zoo zoo campaign had a series of back to back Ads. The zoo zoo's are fictional white characters who highlight various plans of vodafone through the small story that they depict during the Ad. The most amazing part is that they speak their own language and thus it has a global appeal.

Its a very cleverly initiated campaign and as a media student, I can learn so much from it about not just advertising but also the ways of communication.

The humor in it is subtle and catchy and has no sarcasm. Its pure humor and entertains and attracts people of all age groups and economic backgrounds to use vodafone connection.

Here is a link  of the vodafone zoo zoo Ads of the campaign.

The best part is that this campaign was not just restricted to television commercials but the vodafone customer care outlets that are situated across the city had in-store zoo zoo branding. Now that is what  I call dedicated efforts to entertain and attract potential and existing consumers.

These Ads surely bought a smile on everyone's face and made everyone right from a child to an old man laugh with joy.

SOURCE OF VIDEO- YOU TUBE